WhatsApp said ads will be targeted to users based on information like the user’s age, the country or city where they’re located, the language they’re using, the channels they’re following in the app, and how they’re interacting with the ads they see.

WhatsApp will be showing ads in the Updates tab which is used by 1.5 billion people every day across the globe.

WhatsApp is rolling out new ad features including a subscription model that will allow channels to offer exclusive content for a monthly fee.