TikTok, owned by the Chinese company ByteDance, has been at the center of controversy in the U.S. for four years now due to concerns about user data As TikTok's future remains uncertain, a number of prominent moguls and companies are competing for the opportunity to purchase the app.

QVC announced it will offer 24/7 live shopping streams on TikTok, even as the app faces a looming deadline to sell its U.S. operations due to national security concerns.

TikTok users may be experiencing some déjà vu this week. The popular short-form video app’s future is once again uncertain as a potential ban in the United States could be just days away.

The future of the app has been uncertain since a 2024 law — passed with overwhelming bipartisan support — required ByteDance to divest TikTok by January 19. The law raised concerns about TikTok's potential to share data with the Chinese government or influence American opinions.

The future of TikTok in the US hangs in the balance and users are uncertain this week as the social media app may be a few nights away from ban.

Amid this uncertainty, there lies an opportunity: a chance for forward-thinking brands to strengthen and future-proof their social strategies.

President Donald Trump paused a law that banned TikTok in the U.S. for national security reasons. The Chinese-owned app was supposed to be sold, but ByteDance failed to find a buyer. Trump's decision allows TikTok to continue operating,

As social media platforms scramble to capture the attention of users glued to their screens, Substack has made an innovative move by introducing a TikTok-style video feed. This development comes at a time when the ongoing controversy over TikTok's potential ban continues to loom large, altering the landscape of content consumption for millions.

QVC Group, the owner of the QVC and HSN TV networks, is teaming up with TikTok Shop for 24/7 live shopping streams in an effort to revive its business.